B2B Lead Generation Services | Paragon Marketing
B2B Lead Generation Services

B2B Lead Generation Services That Deliver a 4-5x Return

From prospecting and data sourcing through to outreach, qualification, and appointment setting, our B2B lead generation services are built around measurable revenue impact. Our clients consistently see a 4-5x return on their investment within the first six months.

“Since working with Paragon Marketing we’ve seen a 60% increase in qualified leads.”

— Head of Sales, Financial Services

B2B Lead Generation

60% +

More qualified leads

ISO 9001

Accredited

Diverse

Sector expertise

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Speak to Paragon Marketing About the Services We Offer

At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Ready to generate more qualified leads? Schedule a quick intro call with Paragon Marketing using the booking calendar below.

Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager

Some of our clients ...

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  • Northern - Paragon Marketing's Client
  • Mitie - Paragon Marketing's Client
  • Cartwright & Butler - Paragon Marketing's Client
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  • Northern - Paragon Marketing's Client
  • Mitie - Paragon Marketing's Client
  • Cartwright & Butler - Paragon Marketing's Client
Our Services

B2B Lead Generation Services

From data to delivery, every service we provide creates a direct line between your investment and measurable revenue.

Step 01

Data Sourcing and Verification

We source, cleanse and verify prospect data before a single outreach is made, ensuring compliance and eliminating wasted effort from the start.

Step 02

Campaign Strategy

Our strategists develop a bespoke outreach plan based on your ICP, sector, and competitive positioning, covering messaging, timing and channel selection.

Step 03

Multi-Touch Outreach

Prospects are engaged through a structured sequence of calls and follow-ups, building familiarity and progressing interest at the right pace.

Step 04

Lead Scoring and Qualification

Every inbound response is scored and qualified before it reaches you, so your team only speaks to prospects who are ready and willing to engage.

Step 05

Performance Reporting and ROI Analysis

You receive regular reports showing cost per lead, conversion rates and pipeline value, so you can see exactly what return your investment is generating.

Transparent Reporting

Measurable results. No guesswork.

Every campaign is tracked end to end so you always know your return on investment, not just your activity levels.

Real-Time Access

Track activity and performance through your dedicated dashboard. Review lead quality, conversion data, and even call recordings for complete confidence.

Weekly Reporting

Receive structured reports detailing campaign results, trends, and actionable insights to keep your team fully informed.

Quality Assurance

Every call and lead undergoes review through our internal QA process to ensure accuracy, professionalism, and compliance.

Collaborative Reviews

We work closely with your team to evaluate progress, refine our approach, and share market insights from ongoing engagement.

Accreditations & Awards

  • Investors In People Logo
  • Paragon Marketing Projects award badge
  • Accreditation Services Worldwide - Management Systems
  • The Certification Group Limited - TCG - ISO 9001
  • Information Commissioner's Office
  • The News Business Excellence Award 2023
  • Investors In People Logo
  • Paragon Marketing Projects award badge
  • Accreditation Services Worldwide - Management Systems
  • The Certification Group Limited - TCG - ISO 9001
  • Information Commissioner's Office
  • The News Business Excellence Award 2023

Reviews

"Working with Paragon on the brief for our business lead generation and new target markets has been a good experience. The data which we have worked with them on has been top quality and the ongoing telemarketing and contact research is well done and professional as well as very productive."
Claire Willis
"It has been nearly a year since we started using Paragon Marketing to assist with our Business Development, in which we have seen many transformative changes throughout the business. The various campaigns we have run with Paragon have not only brought us warm, qualified leads, but also valuable insights that have been crucial to adjusting our firm's marketing and new business strategy."
Claudia De Fabio
"Paragon started on our campaigns in November 2023, and have had great success getting leads. We have weekly meetings on progress and direction, and regular contact with the Project Manager. Very professional and friendly, and due to the success and partnership we have built already, we have extended the contract to carry on through the next year."
Matthew O'Neill
"It has been great working with the Paragon team! - Friendly, professional, and a results driven business. I would recommend them to anyone who is looking to grow sales and projects. Shout out to Sam and Owen who have been working on our campaigns. Keep up the excellent work team!"
Confrex UK
"We have worked with Paragon a number of times and always found them to be professional and efficient. As a marketing agency, we can drive the leads, but found qualifying and converting was becoming a struggle as we became busier, and so we needed extra support in booking our appointments."
Jade Arnell