Our Approach

WHY SELECT PARAGON?

With over 100 years experience in B2B lead generation, telemarketing, digital marketing and appointment setting, we have developed and fine-tuned our approach to deliver measurable ROI for our clients. See below on how we ensure you get the very best.

Reach out to us today to find out specifically how we can enable you to achieve greater results from your marketing spend.

Onboarding

Every successful lead generation campaign begins with a clear plan. At Paragon Marketing Projects, our onboarding stage is designed to align with your growth objectives from the very start. We work with you to understand your business, products or services, target markets, value proposition and campaign goals – while also identifying potential challenges.

By the end of the briefing, we know exactly who to target, how to reach them and how to market your proposition for the biggest impact.

We can also analyse your existing client database, uncovering patterns and opportunities that inform smarter targeting and stronger results.

REPORTING

We provide reporting that shows you exactly how your campaigns are performing. From the number of leads generated to the quality of opportunities created, you will have full visibility of the results that matter.

Each month we review the status of your opportunities and provide clear recommendations to help maximise results and ROI.

TECHNOLOGY

Our in-house, purpose-built CRM system and AI sales enablement tools gives you smarter, more efficient lead generation. Every interaction is tracked, follow-ups are prioritised and valuable data is exported back to you for full visibility.

The technology enables analysis, precise targeting and ongoing optimisation – ensuring every campaign delivers strong opportunities and measurable growth.

QUALITY ASSURANCE

Every lead that we deliver is quality-checked to ensure accuracy and relevance. Our dedicated Quality Assurance team reviews all interactions before they reach you, so your team can focus on the right conversations.

Kind Words

“Having used telemarketing companies before, we noticed a difference in how Paragon worked with us. Their overall approach is more geared towards working together and building a long-term relationship that benefits our individual needs. Their ability to react, adapt and change when they can see the data is not working quite as expected at no additional cost was most impressive”

Progression Signage & Display, Commercial Signage and POS

"With a historic customer database too large for our sales teams to stay in regular contact with, we needed an agency to methodically cleanse customer contact data and to keep our brand top of mind for future needs. An element of Paragon’s proposition we loved was commission being based on us, the client, renewing. This removes all non-value added noise and ensures the relationship is a true partnership. Listening to calls, the Paragon team are expert at getting past the gatekeeper and in warming up the frostiest of decision making contacts to get the job done. An unexpected benefit so far has been the volume of incremental leads for new business found when the main brief was data cleansing. Having managed in house and having experienced many telemarketing agencies in the past I can highly recommend Paragon as a partner."

Richard, Marketing Director - Manufacturing

"I think you have a very good understanding of the IT space and the issues facing the industry. That combines well with your knowledge of marketing and you have advised on just about every area - themes that will resonate with the target audience, data, telemarketing, e mail, social media and so on."

Andy, MD, It support & telecoms

“We knew we needed to generate new business, but with our expertise in Audio Production, we went to a specialist for this and it was certainly a good decision. Owen has helped us gain a target database, put a pitch together and generated many quality leads for us. I would certainly recommend their services if you’re busy operationally and struggling to find the time to create your own sales pipeline.”

Evergale Creative, Audio Production

“When considering how to grow and expand our business, we decided to try a telemarketing campaign. Paragon Marketing was an obvious fit for our business right from the start with its professional approach and excellent results. They take the time to find out exactly what you are looking for and create a campaign that matches your requirements perfectly. We look forward to continuing to work together in the future.”

Compass Accountants, Financial Services

“We’ve grown our business solely on recommendations and word of mouth and never outsourced any marketing services in the past. Naturally, we were a little nervous about another company representing our business, however we were immediately put at ease due to the professionalism and experience of Paragon and they continue to deliver us great quality meetings for which we have already gained new clients. We are now working with Paragon on multiple telemarketing projects.”

Cme Media, Advertising & Marketing

“Having utilised a number of different marketing channels to drive new business appointments, including various outsourced providers, we found Paragon’s approach to be very transparent and professional. We engaged initially with a short pilot project and now Paragon support our lead generation strategy on an ongoing basis. We enjoy working with the team as we have a very honest working relationship and things get done quickly and effectively when needed. Overall we have found their performance and quality to be much better than other agencies we’ve trialed in the past.”

Emma, head of direct marketing - enterprise

“Having used a number of agencies to deliver my sales' team appointments in the past, I was very impressed with how quickly the team at Paragon were able to understand our industry and put a very professional pitch together. I have used them ongoing for some time now and would recommend them if you’re looking to get new clients through the door.”

Revvitt, Automotive Recruitment

“We were recommended Paragon Marketing by another business that were using them. We were looking for a marketing company that we could trust and that would portray us in the right light, as in the past we have had some bad experiences. We have been very pleased with their team to date and although we are in the early stages of our business relationship, we are hopeful that Paragon will look after our marketing requirements going forward, due to excellent results so far.”

Dall Cleaning Services PLC, Professional Services

"When the campaign got underway in early January, Paragon was immediately up to speed as to the kind of person that I wanted to meet with and also the information I required to go in to initial meetings with. My Project Manager was very quick in getting several meetings booked in very quickly. The leads generated have been of a high quality and the people that I have been speaking to have been engaged and seem to be  genuinely interested in the business proposition that my company is putting forward. My Project Manager is always on hand when I need to talk to him about a specific appointment or if I’m just calling to see how the campaign is going. I have also given him tasks to follow up with appointments if we have to reschedule meetings, which he is always willing to do."

Bill, MD, Cost consultants

REQUEST A CONSULTATION

After an initial meeting, we’ll propose an expert telemarketing strategy and provide you with a full quote - all completely free. Reach out to our team today!