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B2B lead generationOutbound support that opens more conversations.
Demand generationCampaign activity across multiple channels.
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Appointment setting iconAppointment setting

Book meetings with the right prospects.

 Outsourced SDR iconOutsourced SDR

Add prospecting support without hiring in-house.

 Telemarketing iconTelemarketing

Create direct conversations with buyers.

 LinkedIn lead generation iconLinkedIn lead generation

Reach decision-makers through professional outreach.

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Identify high-intent visitors and follow up faster.

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Run joined-up campaigns across key touchpoints.

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Combine attraction and outreach in one funnel.

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Capture active demand through search campaigns.

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Extend paid reach across another search platform.

Industries

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Manufacturing

Targeted campaigns that deliver consistent manufacturing leads.
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Business services

Reach decision-makers with tailored lead generation.
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SaaS

Scale demos and pipeline with predictable SaaS demand generation.
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Consulting

Win more projects with targeted outreach to senior stakeholders.
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Financial services

Generate qualified leads with compliant, trust-led campaigns.
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Technology

Drive demand for tech solutions with performance-focused campaigns.

Resources

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Guides

In-depth guides to help you generate more pipeline.
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Case Studies

Real client results showing how we generate qualified leads and pipeline.

About Us

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Our approach

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Our team

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Outsourced SDR

Grow Your Sales Pipeline with a Outsourced SDR Team

Building an in-house SDR function takes time, money, and patience. Our expert team starts outbound activity from day one, helping build qualified pipeline.

Book a Call How It Works
Pipeline Overview
Active
Prospects
Engaged
Meetings
Closed
12–15
Qualified meetings booked per month
2–3×
Pipeline ROI vs in-house team
Day 1
Outreach starts immediately
500+
Businesses scaled with our SDRs
Book Your Intro Call

Speak to Paragon Marketing About the Services We Offer

At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Book instantly

Ready to generate more qualified leads? Schedule a quick intro call with Paragon Marketing using the booking calendar below.

Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
The Challenge

Why Building In-House Is So Hard

Recruiting, training, and retaining a high-performing SDR team is one of the most resource-intensive things you can do. Here is what gets in the way.

Recruitment Takes Forever
Finding the right SDR profile takes months. Then there is onboarding, training, and a three-to-six month ramp before they are fully productive, all while your pipeline runs dry.
Long Ramp Time
Even great hires take time to learn your product, market, and buyer. That ramp period costs real money and opportunity before results arrive.
High Turnover
Heavy Management Overhead
Inconsistent Performance
Without a proven playbook and experienced leadership, SDR output swings wildly. One good month followed by two quiet ones is not a pipeline strategy.
Difficult and Expensive to Scale
SDRs are the most expensive part of your sales organisation relative to results delivered. Scaling means hiring, training, and managing more people, all over again.
The Paragon Way

Three Ways We Drive Your Revenue

Our SDR team does not just book meetings. They build pipeline and create qualified sales opportunities to help you scale your sales culture from the ground up.

01
Build
Build Your Pipeline
A healthy sales pipeline of qualified, quality leads is vital for your business to grow and succeed. Our team of highly skilled SDRs effectively engage with your ideal target audience, giving you the best chance of making a sale. We create consistent, reliable pipeline month after month.
Start building →
02
Convert
Convert Prospects
Our ultimate goal is to help you create revenue from new sales and our talented sales development team can create pipeline. We do not hand off cold leads, we hand off warm, ready-to-close opportunities.
Start converting →
03
Grow
Grow Faster
SDRs are the unsung heroes of your sales team. They help you grow faster, but they are also one of the most expensive parts of your organisation when managed in-house. Outsourcing lets your sales team spend more time selling and less time generating leads, so every part of the team performs at its best.
Start growing →
Why It Works

Outsourced SDR: The Numbers

Outsourcing your SDR function is not just faster, it is measurably more effective. Here is why businesses choose to partner with us over building in-house.

Outsourced SDR — Performance Overview
Client Results
Day 1
Outreach Starts Immediately
No hiring, no ramp time. Our SDR team is ready to go from the moment we kick off, while your competitors are still posting job ads.
Lower
Cost Per Lead vs In-House
No salary, NI, benefits, or management overhead. Our model delivers more qualified leads for less than the all-in cost of a single in-house SDR.
3×
More Outreach Activity
Our dedicated SDR team makes significantly more calls, sends more emails, and runs more LinkedIn touches than the average in-house rep.
100%
Transparent Reporting
Full visibility into every call, email, and meeting, no black boxes, no guesswork. You always know exactly what your SDR team is doing and why.
What's Included

Everything in Your SDR Package

A complete, managed SDR service covering every stage of the outbound sales process, from first contact to qualified meeting.

Prospect Research & List Building
Verified, targeted contact data matched precisely to your ideal customer profile. No generic databases or stale lists.
Cold Calling & Outreach
Human-led phone outreach that builds genuine rapport, navigates gatekeepers, and gets to decision-makers. Real conversations, not auto-dialers.
Email Campaigns
Personalised, sequenced email outreach crafted to resonate with your target audience and drive replies.
LinkedIn Outreach
Connection requests, messaging sequences, and profile activity designed to warm up prospects and start conversations.
CRM Management
All activity logged, contacts updated, and pipeline maintained so your CRM stays clean and your data stays usable.
Pipeline Reporting
Weekly and monthly reports on calls made, emails sent, meetings booked, and pipeline value created. Full transparency, always.
Sales Script Development
We build and refine calling scripts, email templates, and objection-handling guides tailored to your product and market.
KPI Tracking & Performance Reviews
Clear targets set from day one. Regular performance reviews, coaching sessions, and data-driven optimisation keep your SDR team performing at their peak, with ongoing support from our experienced telemarketers.

Got Questions? We've Got Answers!

We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!

Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.

What is outsourced SDR?
Outsourced SDR is a dedicated prospector employed by an agency who works on your behalf: identifying target accounts, running outbound activity across phone, LinkedIn and email, and booking qualified meetings into your closers' diaries. They act as an extension of your sales team.
How is an outsourced SDR different from an in-house one?
An outsourced SDR is faster to onboard (typically 4–6 weeks vs 3–6 months for hire, ramp and productivity), carries no employment overhead, and benefits from agency-wide training, tooling and campaign templates. In-house SDRs offer deeper product knowledge over time; outsourced SDRs offer speed, flexibility and lower fixed cost.
What tools does an outsourced SDR use?
Paragon SDRs work in your CRM (or ours if you prefer) alongside Sales Navigator, an email cadence tool, and a call platform, so all activity is logged and visible to your team in real time. All activity, notes and meetings sync back to your reporting.
How is outsourced SDR performance measured?
Weekly reporting covers activity metrics (calls, emails, LinkedIn touches), pipeline metrics (meetings booked, meetings held, opportunities created) and quality metrics (sales acceptance rate, opportunity value). SDR performance is reviewed against agreed targets every fortnight.