Consulting

Win more projects with targeted outreach to senior decision-makers.

For consulting firms that need a consistent flow of qualified opportunities. We build demand generation systems that reach the right stakeholders, at the right time, with the right message.

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4.1 x

More qualified opportunitiesAverage increase across our consulting clients within 6 months

30%

Lower cost per qualified meetingvs clients managing campaigns in-house before working with Paragon

80%

Meeting show rateBooked meetings that convert into live conversations

The Challenge

Why consulting firms struggle to grow predictably

Referrals are great when they come. But building a business that does not depend on word-of-mouth requires a very different approach to business development.

Long and opaque sales cycles

Senior stakeholders take months to engage. Without a structured outreach programme, opportunities stall or go cold before a conversation even starts.

Over-reliance on referrals

Referrals are unpredictable and hard to scale. When they slow down, there is no reliable pipeline to fall back on.

Reaching the right decision-makers

Directors and C-suite buyers do not fill in lead gen forms. Reaching them requires multi-touch outreach across the right channels.

Communicating complex value

Consulting propositions are nuanced. Generic ad copy does not convey expertise. Poorly targeted campaigns attract the wrong buyers.

Standing out in a crowded market

Every firm claims to be strategic and results-driven. Without precise targeting and sharp messaging, you blend into the background.

Measuring what actually works

Marketing spend is hard to justify without clear attribution. Without visibility into which activity drives meetings, budget decisions become guesswork.

The cost of doing nothing

Consulting firms that rely solely on referrals consistently report the same outcomes over time.

73%of consulting firms say unpredictable pipeline is their biggest growth barrier

2-3xhigher client acquisition cost when relying on referrals vs structured outreach

6 moaverage gap between referral waves, leaving revenue exposed to slow periods

1 in 3consulting firms miss annual revenue targets due to inconsistent top-of-funnel activity

Our Services

A demand generation system built for consultancies

We combine paid and outbound channels into a coordinated programme that reaches the right stakeholders, builds credibility and drives qualified conversations.

B2B Telemarketing

Speak directly with decision-makers through targeted outbound calling campaigns focused on qualification, engagement, and meeting generation. We position your services clearly and create opportunities for your sales team.

Decision-maker outreach and qualification
Appointment setting and follow-up calls
Targeted calling based on your ICP

Multi-Channel Paid Advertising

Generate high-intent leads through targeted paid advertising campaigns across Google and Microsoft. We build conversion-focused campaigns designed to drive qualified pipeline, not just clicks and impressions.

Search advertising campaigns
ICP and intent-based audience targeting
Conversion-focused landing pages and optimisation

LinkedIn Sequence Campaigns

Engage decision-makers directly with personalised LinkedIn outreach campaigns designed to start conversations and generate qualified opportunities. We target the right buyers based on job title, industry, and company size.

Personalised connection and follow-up sequences
ICP and account-based targeting
Conversation-driven outreach campaigns

B2B Website Visitor Identification

Identify the companies visiting your website and turn anonymous traffic into sales opportunities. We track buying intent and trigger outbound follow-up while interest is high.

Company-level visitor identification
Intent-based prospect engagement
Real-time lead capture and follow-up

Right Fit

Built for consulting firms ready to scale business development

We work best with established consultancies that have a strong delivery track record and want to reduce dependence on referrals.

✓

You have a proven delivery track record

Clients get results. Now you need a consistent flow of the right opportunities.

✓

Project value above £10,000

Your fee levels justify a paid acquisition programme. We optimise for project revenue.

✓

A clearly defined target client

Sector, company size, decision-maker title. Tighter ICP means better targeting performance.

✓

Capacity to take on new projects

You have the team and bandwidth to handle a meaningful increase in won work.

✓

Commitment to a 90-day programme

Consulting sales cycles are long. Campaigns need time to build credibility and convert.

✓

Openness to multi-channel outreach

The best results come from combining paid search, social and targeted outbound together.

Client results

4.1x

average increase in qualified opportunities within 6 months

60%

reduction in cost per qualified meeting vs in-house

90d

average time from launch to first qualified conversation

We are probably not for you if...

You are a solo consultant without delivery capacity to scale

You want a one-off campaign with no ongoing commitment

Your project value is below £5,000 and volume is the primary metric

You expect meetings booked within the first 30 days

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Book instantly

Ready to generate more qualified leads? Schedule a quick intro call with Paragon Marketing using the booking calendar below.

Sophie Hill Business Development Manager

Vera Kirby Senior Project Manager & Business Development Manager

FAQs

Got Questions? We've Got Answers!

We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!

Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.

What makes Paragon Marketing a specialist for consulting firms?

We work exclusively with B2B professional services and consulting businesses. Our campaigns are built around the specific buying behaviours of senior stakeholders: long consideration periods, multiple decision-makers and trust-based selection. We do not run generic lead generation.

Do you generate enquiries or a full project pipeline?

Both. We prioritise getting qualified meetings onto your calendar with the right decision-makers first, then build the retargeting and nurture layers that move prospects from awareness to a proposal request. Our reporting covers the full funnel, not just top-of-funnel activity.

Do we need to use all of your services?

No. We can start with a single channel, typically Google Ads or LinkedIn-targeted Microsoft Ads, and expand as results justify the investment. Our best-performing consulting clients use at least two channels, as multi-touch coverage significantly reduces cost-per-meeting over time.

What channels do you use for consulting business development?

Google Ads for decision-makers actively searching for expertise, Microsoft Ads for senior business leaders via LinkedIn profile targeting, multi-channel sequences for long consideration cycles, and personalised cold outreach to named accounts. We build the channel mix around your practice area, deal size and target client profile.

How quickly can we expect to see results?

Most clients see qualified meeting volume increase within 45 to 60 days. Because consulting sales cycles are longer than most sectors, sustainable pipeline improvement typically takes 90 to 120 days. We are transparent about what each phase looks like before we start.