LinkedIn Lead Generation Services | Paragon Marketing
023 9421 0631 Book a Call

Services

B2B lead generationOutbound support that opens more conversations.
Demand generationCampaign activity across multiple channels.
Paid advertisingIntent-led ad management for targeted reach.
View all services

Appointment setting iconAppointment setting

Book meetings with the right prospects.

 Outsourced SDR iconOutsourced SDR

Add prospecting support without hiring in-house.

 Telemarketing iconTelemarketing

Create direct conversations with buyers.

 LinkedIn lead generation iconLinkedIn lead generation

Reach decision-makers through professional outreach.

 Website visitor tracking iconWebsite visitor tracking

Identify high-intent visitors and follow up faster.
Multi-channel campaigns iconMulti-channel campaigns

Run joined-up campaigns across key touchpoints.

 Inbound and outbound marketing iconInbound & outbound marketing

Combine attraction and outreach in one funnel.
Google Ads iconGoogle Ads

Capture active demand through search campaigns.

 Microsoft Ads iconMicrosoft Ads

Extend paid reach across another search platform.

Industries

Manufacturing icon

Manufacturing

Targeted campaigns that deliver consistent manufacturing leads.
Business services icon

Business services

Reach decision-makers with tailored lead generation.
SaaS icon

SaaS

Scale demos and pipeline with predictable SaaS demand generation.
Consulting icon

Consulting

Win more projects with targeted outreach to senior stakeholders.
Financial services icon

Financial services

Generate qualified leads with compliant, trust-led campaigns.
Technology icon

Technology

Drive demand for tech solutions with performance-focused campaigns.

Resources

Guides icon

Guides

In-depth guides to help you generate more pipeline.
Case Studies icon

Case Studies

Real client results showing how we generate qualified leads and pipeline.

About Us

Our Approach icon

Our approach

Discover why Paragon is the number one lead generation agency in the market.
Our Team icon

Our team

Meet the people behind our company.
Careers icon

Careers

Browse our open positions, or get in touch if you cannot find one.
Referral Programme icon

Referral Programme

Know a business that could benefit from our services? Make an introduction and receive a reward.
Call Us
LinkedIn Lead Generation

Decision-Makers.
Right Place,
Right Time.

Highly targeted, personalised outreach across LinkedIn and email, informed by intent data, website behaviour, and ICP targeting. Every sequence is timed to engage, not interrupt.

Book a Call How It Works
ICP-targeted outreach Intent-driven timing Full SDR handoff
LinkedIn Campaign Sequence Dashboard
Book Your Intro Call

Speak to Paragon Marketing About the Services We Offer

At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

Send us a message

Share a few details about your goals, current pipeline challenges and target market. We’ll come prepared.

By submitting this form, you acknowledge our Privacy Policy and how your information will be used.

Book instantly

Ready to generate more qualified leads? Schedule a quick intro call with Paragon Marketing using the booking calendar below.

Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
Our Methodology

Intent-Driven Outreach That Lands

We run highly targeted, personalised outreach across LinkedIn and email to engage decision-makers at the right moment, not just blast cold messages.

These sequences are informed by intent data, website behaviour, and ICP targeting, ensuring messages are timely and relevant. This activity can nurture prospects and create engagement signals that guide SDR follow-up.

Precision ICP targeting across firmographic and behavioural signals
Intent data and website visitor behaviour inform timing and messaging
Engagement signals routed directly to SDR follow-up queues
Trigger
Intent Signal Detected
Prospect visits pricing page or matches intent topic
Filter
ICP Verified
Decision-maker, correct industry, 50 to 500 employees
Action
Personalised Sequence Launched
LinkedIn connection, message, and email cadence begins
Handoff
SDR Notified
Warm prospect handed over with full engagement context
Avg. 14 days to first meeting
Campaign Performance

What a Live Campaign
Looks Like

Every sequence we build follows a structured, multi-touch engagement strategy designed to guide prospects through each stage of the buyer journey.

LinkedIn Outreach Sequence
Active
Sequence Steps
1
Engage with Profile
View LinkedIn Profile
Like their last post
1,237 leads passed
Wait 1 hour
2
LinkedIn Connect
Send connection request with note
"Hi {{first_name}}, it would be great to connect!"
434 leads passed
Wait 2 days
3
Send LinkedIn Message
Personalised follow-up message
"Hey {{first_name}}, following up on my connection request. We help [ICP] companies with [pain point]. Worth a quick call this week?"
Campaign Details
Progress95%
1,239
Total Leads
1,237
Active Leads
1,071
Passed All Steps
87%
60
Pending to Connect
5%
66
Paused
5%
What We Do

A Complete LinkedIn Outreach Engine

Every element of your LinkedIn outreach…’ to Every element of your LinkedIn outreach is handled from ICP definition, data sourcing and through to sequence execution.

LinkedIn + Email Multi-Touch

Coordinated sequences running across LinkedIn connection requests, messages, InMail, and email. All timed to intent signals and prospect engagement.

Connection RequestsInMailEmail Cadence

ICP Targeting

Precision audience definition by seniority, industry, company size, and geography. Built around your ideal customer profile.

Intent & Behaviour Signals

Website visitor data, content engagement, and third-party intent signals inform who gets messaged and when. Outreach is always timely.

The Results

Numbers That Matter

Across every campaign we run, the data consistently points in one direction.

LinkedIn Campaign Dashboard
3.8x
Average Reply Rate vs. Email Only
Across all active LinkedIn campaigns
67%
Connection Acceptance Rate
Industry average is 28%
14 Days
Avg. Time to First Meeting
From campaign launch to booked call
100%
ICP-Verified Leads
Every contact manually qualified before outreach

Got Questions? We've Got Answers!

We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!

Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.

What is LinkedIn lead generation?
LinkedIn lead generation is the process of using LinkedIn (typically Sales Navigator) to identify B2B decision-makers who match a target profile, connect with them, and start commercial conversations through direct messaging, InMail, and content engagement. It is used for both cold outreach and warm nurture.
How does LinkedIn outreach differ from cold email?
LinkedIn puts your message directly in front of the individual you want to reach, on a channel they check daily, with immediate access to their role, company and mutual connections. Response rates are typically higher than cold email but volumes are lower, so the two channels are usually run together.
Do you use LinkedIn Sales Navigator?
Yes. Sales Navigator is essential for accurate targeting at scale. We use client-owned Sales Navigator seats where possible, or run outreach through dedicated Paragon-managed profiles for clients who prefer that model.
What response rates should we expect from LinkedIn outreach?
Well-targeted, well-written LinkedIn outreach in the UK typically achieves connection acceptance rates of 25–40% and reply rates of 8–15% from those who accept, translating to booked meetings from roughly 2–5% of prospects contacted. Numbers vary by seniority, industry and message quality.