LinkedIn Lead Generation Services | Paragon Marketing
LinkedIn Lead Generation

Decision-Makers.
Right Place,
Right Time.

Highly targeted, personalised outreach across LinkedIn and email, informed by intent data, website behaviour, and ICP targeting. Every sequence is timed to engage, not interrupt.

ICP-targeted outreach Intent-driven timing Full SDR handoff
LinkedIn Campaign Sequence Dashboard
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At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
Our Methodology

Intent-Driven Outreach That Lands

We run highly targeted, personalised outreach across LinkedIn and email to engage decision-makers at the right moment, not just blast cold messages.

These sequences are informed by intent data, website behaviour, and ICP targeting, ensuring messages are timely and relevant. This activity can nurture prospects and create engagement signals that guide SDR follow-up.

Precision ICP targeting across firmographic and behavioural signals
Intent data and website visitor behaviour inform timing and messaging
Engagement signals routed directly to SDR follow-up queues
Trigger
Intent Signal Detected
Prospect visits pricing page or matches intent topic
Filter
ICP Verified
Decision-maker, correct industry, 50 to 500 employees
Action
Personalised Sequence Launched
LinkedIn connection, message, and email cadence begins
Handoff
SDR Notified
Warm prospect handed over with full engagement context
Avg. 14 days to first meeting
Campaign Performance

What a Live Campaign
Looks Like

Every sequence we build follows a structured, multi-touch engagement strategy designed to guide prospects through each stage of the buyer journey.

LinkedIn Outreach Sequence
Active
Sequence Steps
1
Engage with Profile
View LinkedIn Profile
Like their last post
1,237 leads passed
Wait 1 hour
2
LinkedIn Connect
Send connection request with note
"Hi {{first_name}}, it would be great to connect!"
434 leads passed
Wait 2 days
3
Send LinkedIn Message
Personalised follow-up message
"Hey {{first_name}}, following up on my connection request. We help [ICP] companies with [pain point]. Worth a quick call this week?"
Campaign Details
Progress95%
1,239
Total Leads
1,237
Active Leads
1,071
Passed All Steps
87%
60
Pending to Connect
5%
66
Paused
5%
What We Do

A Complete LinkedIn Outreach Engine

Every element of your LinkedIn outreach…’ to Every element of your LinkedIn outreach is handled from ICP definition, data sourcing and through to sequence execution.

LinkedIn + Email Multi-Touch

Coordinated sequences running across LinkedIn connection requests, messages, InMail, and email. All timed to intent signals and prospect engagement.

Connection RequestsInMailEmail Cadence

ICP Targeting

Precision audience definition by seniority, industry, company size, and geography. Built around your ideal customer profile.

Intent & Behaviour Signals

Website visitor data, content engagement, and third-party intent signals inform who gets messaged and when. Outreach is always timely.

The Results

Numbers That Matter

Across every campaign we run, the data consistently points in one direction.

LinkedIn Campaign Dashboard
3.8x
Average Reply Rate vs. Email Only
Across all active LinkedIn campaigns
67%
Connection Acceptance Rate
Industry average is 28%
14 Days
Avg. Time to First Meeting
From campaign launch to booked call
100%
ICP-Verified Leads
Every contact manually qualified before outreach