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Reach B2B buyers where Google doesn't
Microsoft's search network gives you access to a distinct audience of professional buyers. Lower competition, lower CPCs and unique LinkedIn Profile Targeting that no other paid search platform can offer.
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From audience setup to qualified inbound leads
Microsoft Ads is not a set-and-forget channel. We build accounts around your ICP, layer in LinkedIn data and optimise continuously against real lead quality.
ICP Mapping and Audience Research
We align your ideal customer profile with Microsoft's audience data to identify the highest-value targeting combinations. Job function, seniority, industry and company size are all mapped before a single pound is spent.
Campaign Structure and Ad Copy
Tightly structured campaigns with ad groups built around specific intent signals. Copy is written for a professional, senior audience and tested continuously against click-through rate and cost per lead.
LinkedIn Profile Targeting
We layer LinkedIn company, job title, industry and seniority data directly into your Microsoft Ads campaigns. This means your ads reach only the decision-makers relevant to your offer, not a broad anonymous audience.
Reporting and Optimisation
Monthly reports covering cost per click, cost per lead, conversion rate and lead quality. We review audience performance data each month and adjust targeting, bids and copy to drive results down over time.
A full Microsoft Ads service, built for B2B
Everything from account setup to monthly reporting. We handle the targeting, the copy, the bidding and the analysis so you can focus on converting the inbound leads we generate.
Bing Search Campaigns
Intent-led search campaigns on Microsoft's network targeting buyers who are actively searching for what you offer. Clean account structure, tight ad groups and continuous negative keyword management.
LinkedIn Profile Targeting
Layer LinkedIn's professional data into your Microsoft Ads campaigns. Target by job title, seniority, company size and industry to reach only the decision-makers who match your ICP.
Microsoft Audience Network
Extend your reach with native placements across MSN, Outlook and partner sites. Audience Network ads reach professional buyers in brand-safe editorial environments outside of search.
Remarketing
Re-engage website visitors who did not convert with targeted remarketing campaigns across Microsoft's display network. Keep your brand visible throughout longer B2B buying cycles and reduce drop-off.
Ad Copy and Testing
Ongoing A/B testing of headlines, descriptions and extensions to identify what resonates with a senior professional audience. Copy is refined each month based on performance data, not guesswork.
Monthly Reporting
Clear monthly reports covering CPCs, conversions, cost per lead and audience performance by segment. Plain English commentary so you always know what the campaign is delivering and what comes next.
A strong fit for B2B businesses targeting senior decision-makers
Microsoft Ads works particularly well when your ICP is senior, your deal size is significant and you want to complement Google Ads with incremental reach at a lower cost per click.
Start the ConversationYou want to reach senior buyers at lower CPCs
Microsoft's audience skews older, more senior and higher-income than Google's. You pay less per click to reach a more commercially relevant audience.
You want LinkedIn-quality targeting without LinkedIn's CPCs
LinkedIn Profile Targeting in Microsoft Ads gives you the same professional filters at a fraction of the cost per lead that LinkedIn's own ad platform charges.
You want to extend reach beyond Google without doubling your budget
Microsoft Ads accesses a distinct search audience. Adding it alongside Google Ads drives incremental volume, not just the same buyers twice.
You sell into enterprise, finance, government or regulated sectors
Microsoft's network over-indexes in sectors where buyers tend to be cautious and research-led. High intent, long cycle, high deal value.