B2B Business Development Services | Paragon Marketing
Business Services

Turn expertise into a scalable revenue engine.

For consulting firms, agencies, advisors, and service-led businesses that need sharper positioning, cleaner acquisition, and delivery systems that protect margin.

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31%higher proposal win rate
18 hrssaved per delivery cycle
4.8xpipeline visibility
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Speak to Paragon Marketing About the Services We Offer

At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
Our Services

A complete growth system for professional services

Three coordinated service areas built to create consistent demand, build trust with senior buyers and convert interest into qualified conversations.

01 — Paid Advertising
Reach buyers at the moment they are looking
Capture directors, business owners and senior managers actively searching for professional services. We build campaigns around high-intent keywords in your specific discipline.
Google Ads

Search, Display, Performance Max and Remarketing campaigns targeting active buyers at every stage of the funnel.

Microsoft Ads

Bing search plus LinkedIn profile targeting to reach senior B2B buyers at lower average CPCs than Google.

02 — Demand Generation
Build credibility across long decision cycles
Professional services buyers take time to decide. We run coordinated multi-touch programmes so your firm stays present and trusted throughout every stage of the buyer journey.
Multi-Channel Campaigns

Coordinated campaigns across cold calling, email, LinkedIn, paid search and visitor tracking with unified messaging and timing.

Inbound & Outbound

Inbound intent signals informing outbound timing so the right message reaches the right prospect at the right moment.

03 — B2B Lead Generation
Open conversations with qualified decision-makers
Direct outreach to the right contacts at your target organisations. We handle research, targeting and initial contact so your team receives qualified conversations, not cold lists.
Appointment Setting

Qualified meetings with senior decision-makers booked directly into your diary, so your team focuses on winning, not prospecting.

Outsourced SDR

Additional business development capacity without the cost of an in-house hire, running as a seamless extension of your team.

Telemarketing

Structured cold calling to directors, owners and managers in your target sectors, opening conversations email cannot.

LinkedIn Lead Generation

Professional outreach to senior decision-makers and business owners via targeted connection and messaging campaigns.

Website Visitor Tracking

Identify organisations visiting your website, surface buying intent signals and alert your team when target accounts show active interest.

Client Delivery Flow

Make every engagement feel senior, structured, and easy to trust.

Give teams a shared delivery path from intake to insight, with the right checkpoints to keep quality high and margin visible.

01

Diagnose

Capture needs, urgency, stakeholders, constraints, and commercial fit.
02

Scope

Translate discovery into outcomes, deliverables, timelines, and decision rules.
03

Mobilise

Assign team, launch workspace, confirm cadence, and align expectations.
04

Deliver

Run milestones, surface blockers, manage feedback, and protect quality.
05

Expand

Convert results into retention, next-phase advisory, or broader account work.

Paragon Marketing & Acol Cleaning

See how Acol Cleaning Solutions transformed inconsistent sales activity into a predictable pipeline of high-quality B2B opportunities with support from Paragon Marketing.

This case study explores how a tailored outreach and appointment setting strategy delivered:

  • 100+ high-quality meetings with key decision-makers
  • 85% high-quality opportunities
  • 18+ months of sustainable pipeline growth
  • Improved forecasting and more predictable revenue

Download the full case study to see how targeted B2B lead generation helped Acol Cleaning Solutions build stronger relationships, improve efficiency and create long-term commercial growth.

FAQs

Got Questions? We've Got Answers!

We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!

Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.

What makes Paragon Marketing a specialist business services agency?
We work exclusively with business services and B2B firms, including consultancies, law firms, accountancy practices, and financial services businesses. Our approach is built around the specific buying behaviours of professional services buyers — long cycles, multiple stakeholders and trust-based decision making.
Do you generate business services leads or a full client pipeline?
We focus on building a qualified client pipeline, not just leads. That means capturing demand from firms actively researching your services, identifying buyers showing intent, and connecting that activity to your business development process through Paragon CRM.
Do we need to use all of your services?
No, our services can be delivered individually, and many clients start with a specific requirement such as paid advertising, outreach or SDR support. However, where clients choose to use the full, integrated approach, we consistently see stronger results. By connecting demand generation, buyer intent, outreach and SDR activity into one joined-up system, clients typically experience around a 20% uplift in qualified sales opportunities. This is largely due to improved visibility, better timing and closer alignment between marketing activity and sales conversations. We will always recommend an approach based on your current setup, objectives and internal resources, rather than a one-size-fits-all model.
What channels do you use to generate business services demand?
We use a combination of paid advertising (Google and Microsoft), website visitor identification, intent data and LinkedIn outreach, all coordinated through a single demand generation system tailored for professional services firms.
How quickly can we expect to see results?
Demand capture activity can generate early opportunities, while intent-led engagement builds pipeline over time. Most clients see improving visibility and opportunity quality within the first few weeks as everything gains momentum.

Some of our clients ...

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  • Northern - Paragon Marketing's Client
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  • Northern - Paragon Marketing's Client
  • Mitie - Paragon Marketing's Client
  • Cartwright & Butler - Paragon Marketing's Client

Reviews

"Working with Paragon on the brief for our business lead generation and new target markets has been a good experience. The data which we have worked with them on has been top quality and the ongoing telemarketing and contact research is well done and professional as well as very productive."
Claire Willis
"It has been nearly a year since we started using Paragon Marketing to assist with our Business Development, in which we have seen many transformative changes throughout the business. The various campaigns we have run with Paragon have not only brought us warm, qualified leads, but also valuable insights that have been crucial to adjusting our firm's marketing and new business strategy."
Claudia De Fabio
"Paragon started on our campaigns in November 2023, and have had great success getting leads. We have weekly meetings on progress and direction, and regular contact with the Project Manager. Very professional and friendly, and due to the success and partnership we have built already, we have extended the contract to carry on through the next year."
Matthew O'Neill
"It has been great working with the Paragon team! - Friendly, professional, and a results driven business. I would recommend them to anyone who is looking to grow sales and projects. Shout out to Sam and Owen who have been working on our campaigns. Keep up the excellent work team!"
Confrex UK
"We have worked with Paragon a number of times and always found them to be professional and efficient. As a marketing agency, we can drive the leads, but found qualifying and converting was becoming a struggle as we became busier, and so we needed extra support in booking our appointments."
Jade Arnell