Services
Appointment settingBook meetings with the right prospects.
Outsourced SDRAdd prospecting support without hiring in-house.
TelemarketingCreate direct conversations with buyers.
LinkedIn lead generationReach decision-makers through professional outreach.
Website visitor trackingIdentify high-intent visitors and follow up faster.
Industries
Manufacturing
Targeted campaigns that deliver consistent manufacturing leads.
Business services
Reach decision-makers with tailored lead generation.
SaaS
Scale demos and pipeline with predictable SaaS demand generation.
Consulting
Win more projects with targeted outreach to senior stakeholders.
Financial services
Generate qualified leads with compliant, trust-led campaigns.
Technology
Drive demand for tech solutions with performance-focused campaigns.
About Us
Our approach
Discover why Paragon is the number one lead generation agency in the market.
Our team
Meet the people behind our company.
Careers
Browse our open positions, or get in touch if you cannot find one.
Referral Programme
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Every channel.
One pipeline.
B2B buyers rarely act on a single touchpoint. We run telemarketing, email, LinkedIn and paid search campaigns as one coordinated programme so your brand is present at every stage of their research.
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A single strategy executed across every channel
We build one coordinated strategy and run it consistently across telemarketing, email, LinkedIn and paid search. Every channel reinforces the last.
Define your ICP and select the right channel mix
We start with your ideal customer profile and identify which channels your buyers are most active on. Not every business needs every channel. We select the right combination for your market, deal size and sales cycle, and establish clear goals for each.
Build a unified messaging framework
One value proposition, adapted to the format of each channel. Telemarketing scripts, email content, LinkedIn outreach sequences and paid search ad creatives all aligned to a single consistent narrative. Your buyer hears the same message whether they pick up the phone or click an ad.
Orchestrate and sequence the campaign
Channels are timed so they reinforce each other. A prospect who sees your Google Ad may receive a targeted email in the same week, and a call shortly after. Each touchpoint adds familiarity and moves them closer to a conversation with your sales team.
Report, learn and improve
One monthly report covering every channel: calls made, emails sent, LinkedIn activity, ad performance and leads generated. You see the full picture, which channels are pulling their weight and where we shift focus next to improve cost per lead.
Every channel that moves B2B buyers to a conversation
We build and manage each channel as part of one programme. Activity is timed and sequenced so each touchpoint reinforces the last.
Email Outreach
Sequenced email campaigns to your ICP list. A/B tested subject lines, personalised copy and timed sends that land alongside calling and LinkedIn activity to build familiarity before a conversation.
LinkedIn Outreach
Connection requests and message sequences targeting decision-makers in your ICP companies. LinkedIn activity runs in parallel with email and calling to build name recognition before a direct conversation.
Paid Search
Google and Microsoft Ads campaigns that capture buyers who are actively searching. Inbound enquiries from paid search feed into the same pipeline as outbound activity, creating a continuous flow of qualified conversations.
Website Visitor Tracking
We identify the companies visiting your website and feed that data into the outbound campaign. Prospects showing buying intent get prioritised so callers and email sequences reach warm accounts first, not cold lists.
Telemarketing
Direct outbound calls to your target accounts. Our trained telemarketers follow a structured script built around your ICP and value proposition, qualifying interest and booking meetings with the right people at the right time.
Fragmented activity vs a coordinated programme
Most B2B businesses run channels in isolation. That means disconnected messaging, missed timing and buyers who fall through the gaps between teams.