Integrated B2B marketing for manufacturing businesses.
Generate demand, identify buying intent and convert interest into qualified sales pipeline with one connected marketing and sales system.
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Paragon Marketing & Niran Bio UK
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Discover how Niran Bio UK created a reliable, scalable sales pipeline without the expense and uncertainty of recruiting an in-house sales team.
The case study reveals how a focused B2B outreach and appointment-setting programme achieved:
- 50+ qualified leads
- 75% high-quality opportunities matching the ideal customer profile
- A steady weekly flow of valuable sales conversations
- Greater visibility among hundreds of targeted organisations
- More time for the team to focus on customers, operations and growth
Read the full case study to learn how Paragon Marketing worked as an extension of Niran Bio UK’s team, generating valuable opportunities and supporting sustainable growth through a flexible outsourced sales solution.
Is your manufacturing marketing supporting business growth?
You have built a strong manufacturing business through quality work, long-term customer relationships and referrals.
As markets evolve and competition increases, manufacturing buyers are researching more suppliers, earlier and more thoroughly than before.
New sales opportunities are coming through, but not as consistently as you would like.
Website traffic is increasing, but it is not translating into enquiries.
Your brand is not appearing in search results for your services.
Spending too much on paid advertising with no real opportunities.
Marketing activity is happening, but the connection to sales outcomes is unclear.
It is difficult to see which companies are actively showing buying intent.
Your specialist manufacturing lead generation agency.
At Paragon Marketing, we help manufacturing companies move from reactive lead chasing to planned, predictable growth without relying solely on referrals or last minute enquiries.
One joined-up system
Our approach connects demand generation, buyer intent and sales activity into one joined-up system, giving your marketing a clear route into pipeline.
- Demand generation
- Buyer intent tracking
- Sales follow-up
Better aligned with sales
Marketing can play a stronger role in growth when it reflects how your business actually sells, who is involved and how long decisions take.
- Long sales cycles
- Complex buying groups
- High-value contracts
Generate demand beyond referrals.
We use Google Ads and Microsoft Advertising to reach manufacturing buyers actively researching solutions, as well as those earlier in long buying cycles.
What the system includes
More consistent opportunities, better sales focus and predictable manufacturing pipeline.
All activity is connected through Paragon’s CRM. Through the Paragon Portal, clients can view opportunities, SDR activity, call volumes and performance, and provide structured feedback.
Integrated marketing for the full manufacturing sales cycle
Three coordinated service areas built for the long sales cycles, technical buying committees and relationship-led deals of manufacturing businesses.
Search, Display, Performance Max and Remarketing campaigns targeting active buyers at every stage of the funnel.
Bing search plus LinkedIn profile targeting to reach senior B2B buyers at lower average CPCs than Google.
Coordinated campaigns across telemarketing, email, LinkedIn, paid search and visitor tracking with unified messaging and timing.
Inbound intent signals informing outbound timing so the right message reaches the right prospect at the right moment.
Qualified meetings with decision-makers booked directly into your calendar so your sales team focuses on closing.
Business development capacity without the cost of an in-house hire, running outreach as a seamless extension of your team.
Structured cold calling to buyers in your target sectors, opening conversations that email and digital channels alone cannot reach.
Professional outreach to procurement, engineering and operations decision-makers via targeted LinkedIn sequence campaigns.
Identify manufacturing businesses visiting your site, surface buying intent signals and alert your team in real time.
Ready to grow your manufacturing business?
Book a Strategy CallFAQs
Got Questions? We've Got Answers!
We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!
Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.
