B2B Paid Advertising Services | Paragon Marketing
Paid Advertising

Scale campaigns that create qualified pipeline.

Paid media strategy, creative testing, landing page optimisation, and reporting built around real commercial outcomes, not vanity platform metrics.

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At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
Performance Media

Advertising that grows with your funnel.

We connect paid search, retargeting, landing pages, and CRM data into one acquisition system, so each campaign has a defined job and every test creates usable learning.

01

Search Capture

Capture high-intent demand with structured campaigns and commercial keyword mapping.

02

Retargeting

Move warm buyers forward with objection handling, offers, and credibility assets.

03

Landing Pages

Improve conversion paths with sharper messaging, layout, forms, and page testing.

Paid advertising services built as one system.

Each service strengthens the next, from strategy and creative to media buying and reporting.

01

Paid Search

Keyword architecture, ad groups, match types, negatives, and conversion-focused account structure.

02

Creative Strategy

Messaging, hooks, proof points, variants, and refresh systems that prevent ad fatigue.

03

Landing Pages

Page structure, copy, forms, trust signals, and conversion rate optimisation for campaign traffic.

04

Tracking Setup

Events, UTMs, pixels, CRM fields, and QA so performance data can be trusted.

05

Revenue Reporting

Dashboards that connect spend to qualified leads, pipeline, sales movement, and revenue.

Qualified pipeline£428,600
Cost per opportunity-31%
Opportunity conversion rate+46%
Measurement System

Optimise from the numbers sales actually trusts.

Platform dashboards are useful, but they rarely tell the full story. Paid advertising performs better when conversion quality, CRM progression, and revenue are visible.

01 Track the path from ad click to qualified opportunity.
02 Separate cheap leads from leads with commercial intent.
03 Use revenue signals to guide creative, audience, and budget decisions.

Choose the right media mix for your growth stage.

Campaign architecture changes depending on whether you need to capture existing demand or create new demand.

Demand Capture

Best for brands with active search demand and clear buyer intent.

? Paid search campaign structure
? Commercial keyword mapping
? Landing page conversion paths
? Retargeting for warm buyers

Got Questions? We've Got Answers!

We believe that clarity is key. Whether you’re curious about our services, need assistance, or just want to know more, we’re here to help!

Still have questions? Get in touch or book a strategy call and we will walk you through the best approach for your business.

What is B2B paid advertising?
B2B paid advertising is the use of paid channels — Google Ads, Microsoft Ads, LinkedIn Ads, and B2B display networks — to reach business decision-makers with a defined offer and drive them to a landing page or contact form. It is measured on cost per qualified lead, not on clicks.
Google Ads or LinkedIn Ads for B2B — which is better?
They serve different purposes. Google and Microsoft Ads capture existing demand (people already searching for what you sell). LinkedIn generates demand from decision-makers who are not searching yet, using precise job-title targeting. Most B2B budgets should run both, with the split driven by average deal size and sales cycle.
What budget do we need to start B2B paid advertising?
A realistic managed B2B paid advertising programme in the UK starts at around £3,000/month in media spend plus management, though smaller test budgets (£1,500) can validate a channel before scaling. Under that level, results are typically too thin to draw conclusions from.
How do you measure B2B paid advertising success?
Cost per qualified lead, cost per opportunity, and pipeline generated are the three measures that matter. Clicks, impressions and CTR are diagnostic — useful to explain why cost per lead is what it is, but not the goal. All reporting ties spend back to opportunities created in your CRM.