B2B Paid Advertising Services | Paragon Marketing
Paid Advertising

Scale campaigns that create qualified pipeline.

Paid media strategy, creative testing, landing page optimisation, and reporting built around real commercial outcomes, not vanity platform metrics.

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At Paragon Marketing, we are a B2B lead agency helping businesses in Finance, SaaS, IT, Manufacturing, and niche sectors generate high-quality leads and drive growth.

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Sophie Hill
Sophie Hill Business Development Manager
Vera Kirby
Vera Kirby Senior Project Manager & Business Development Manager
Performance Media

Advertising that grows with your funnel.

We connect paid search, retargeting, landing pages, and CRM data into one acquisition system, so each campaign has a defined job and every test creates usable learning.

01

Search Capture

Capture high-intent demand with structured campaigns and commercial keyword mapping.

02

Retargeting

Move warm buyers forward with objection handling, offers, and credibility assets.

03

Landing Pages

Improve conversion paths with sharper messaging, layout, forms, and page testing.

Paid advertising services built as one system.

Each service strengthens the next, from strategy and creative to media buying and reporting.

01

Paid Search

Keyword architecture, ad groups, match types, negatives, and conversion-focused account structure.

02

Creative Strategy

Messaging, hooks, proof points, variants, and refresh systems that prevent ad fatigue.

03

Landing Pages

Page structure, copy, forms, trust signals, and conversion rate optimisation for campaign traffic.

04

Tracking Setup

Events, UTMs, pixels, CRM fields, and QA so performance data can be trusted.

05

Revenue Reporting

Dashboards that connect spend to qualified leads, pipeline, sales movement, and revenue.

Qualified pipeline£428,600
Cost per opportunity-31%
Opportunity conversion rate+46%
Measurement System

Optimise from the numbers sales actually trusts.

Platform dashboards are useful, but they rarely tell the full story. Paid advertising performs better when conversion quality, CRM progression, and revenue are visible.

01 Track the path from ad click to qualified opportunity.
02 Separate cheap leads from leads with commercial intent.
03 Use revenue signals to guide creative, audience, and budget decisions.

Choose the right media mix for your growth stage.

Campaign architecture changes depending on whether you need to capture existing demand or create new demand.

Demand Capture

Best for brands with active search demand and clear buyer intent.

? Paid search campaign structure
? Commercial keyword mapping
? Landing page conversion paths
? Retargeting for warm buyers