Services
Appointment settingBook meetings with the right prospects.
Outsourced SDRAdd prospecting support without hiring in-house.
TelemarketingCreate direct conversations with buyers.
LinkedIn lead generationReach decision-makers through professional outreach.
Website visitor trackingIdentify high-intent visitors and follow up faster.
Industries
Manufacturing
Targeted campaigns that deliver consistent manufacturing leads.
Business services
Reach decision-makers with tailored lead generation.
SaaS
Scale demos and pipeline with predictable SaaS demand generation.
Consulting
Win more projects with targeted outreach to senior stakeholders.
Financial services
Generate qualified leads with compliant, trust-led campaigns.
Technology
Drive demand for tech solutions with performance-focused campaigns.
About Us
Our approach
Discover why Paragon is the number one lead generation agency in the market.
Our team
Meet the people behind our company.
Careers
Browse our open positions, or get in touch if you cannot find one.
Referral Programme
Know a business that could benefit from our services? Make an introduction and receive a reward.
Capture buyers the moment they search
We build and manage Google Ads campaigns that put your business in front of high-intent buyers at the exact moment they are looking for what you sell. Qualified inbound leads, not wasted spend.
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Ready to generate more qualified leads? Schedule a quick intro call with Paragon Marketing using the booking calendar below.
From strategy to consistent lead flow
We do not run generic campaigns. Every account is built around your ICP, your sales motion and your growth targets.
ICP and Keyword Research
We map your ideal customer profile against real search data to find the exact terms your buyers use when they are ready to act. No vanity keywords, no wasted budget on the wrong intent.
Campaign Structure and Ad Copy
Clean account architecture with tightly themed ad groups and message-matched copy. Every ad aligns to the landing page experience, keeping quality scores high and cost-per-click low.
Bid Management and Optimisation
Active bid management based on conversion data, not guesswork. Continuous A/B testing across headlines, descriptions and extensions to improve click-through rates and reduce cost per lead.
Reporting and Iteration
Monthly performance reports covering impressions, clicks, conversions and cost per acquisition. Clear attribution so you always know what the campaign is returning against your target CPL.
Everything to run high-performing Google Ads
Full campaign management from day one. No hidden extras. A complete service built around generating qualified inbound leads for your business.
Search Campaigns
Intent-led campaigns targeting buyers actively searching for your solution. Built around tight keyword themes, negative keyword lists and match type strategy to maximise qualified traffic.
Display and Remarketing
Stay visible to prospects who visited your site but did not convert. Remarketing campaigns keep your brand front of mind throughout longer B2B buying cycles, reducing drop-off at every stage.
Conversion Tracking
Proper tracking setup from day one. Form submissions, phone calls and key page events all attributed correctly so you know exactly which keywords and ads are driving leads.
Performance Max
Where relevant, we layer in Performance Max to extend reach across Google's full inventory including Gmail, YouTube and the Display Network, using your best-performing creative assets.
Ad Copy and Testing
Ongoing A/B testing of headlines, descriptions and call-to-action variants to identify what drives the highest click-through and conversion rates. Copy refreshed regularly to maintain performance.
Monthly Reporting
Clear monthly reports covering impressions, clicks, CTR, conversions and cost per lead. Plain English commentary on performance and what we are doing next to improve results.
Built for B2B businesses ready to own the search results
Google Ads works best when there is a defined ICP, a clear offer and a sales team ready to convert inbound enquiries. It is ideally suited to businesses investing at least £2,000 per month in paid advertising. If those pieces are in place, we can drive a consistent stream of qualified leads from day one.
Start the ConversationYou have an established offer with proven demand
Google Ads captures existing search demand. If buyers are already searching for what you do, we put you in front of them ahead of competitors.
You want inbound leads, not just brand awareness
Every pound of budget is tracked against cost per lead. We focus on conversion-led campaigns, not vanity metrics.
You operate in Finance, SaaS, Tech or Professional Services
Our campaigns are built around B2B buyer behaviour. We understand longer sales cycles and multi-stakeholder decisions.
You want full transparency on performance and spend
No black boxes. You see exactly where your budget goes, what it converts and what we are doing to improve it month on month.