Services
Appointment settingBook meetings with the right prospects.
Outsourced SDRAdd prospecting support without hiring in-house.
TelemarketingCreate direct conversations with buyers.
LinkedIn lead generationReach decision-makers through professional outreach.
Website visitor trackingIdentify high-intent visitors and follow up faster.
Industries
Manufacturing
Targeted campaigns that deliver consistent manufacturing leads.
Business services
Reach decision-makers with tailored lead generation.
SaaS
Scale demos and pipeline with predictable SaaS demand generation.
Consulting
Win more projects with targeted outreach to senior stakeholders.
Financial services
Generate qualified leads with compliant, trust-led campaigns.
Technology
Drive demand for tech solutions with performance-focused campaigns.
About Us
Our approach
Discover why Paragon is the number one lead generation agency in the market.
Our team
Meet the people behind our company.
Careers
Browse our open positions, or get in touch if you cannot find one.
Referral Programme
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Pull buyers in.
Push your best outreach out.
Inbound and outbound are stronger together. We attract buyers through paid search and content, then convert that intent with targeted outreach. One connected funnel, no gaps in the middle.
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Attraction and conversion working as one funnel
Inbound brings buyers to you. Outbound converts that intent into conversations. We run both sides of the funnel so nothing falls through the gaps.
Paid Search
Google and Microsoft Ads campaigns capture buyers who are actively searching for your solution. High-intent traffic arrives at a landing page aligned to their specific search term.
Website Visitor Tracking
We identify the companies browsing your site, even if they do not fill in a form. This data becomes the bridge between inbound attraction and outbound conversion.
Intent Signals
We monitor engagement signals across paid channels and your website to identify which prospects are in an active buying window, so outbound effort is focused on the right accounts at the right time.
Cold Calling
Warm prospects identified through visitor tracking and paid search are prioritised for outbound calls. Callers reach out with context, not a cold list, which means better conversations and higher conversion rates.
Email Outreach
Sequenced email campaigns target the same accounts that inbound channels are attracting. Timing is coordinated so a prospect may see your ad, visit your site and receive a personalised email within the same week.
LinkedIn Outreach
Decision-makers are connected with on LinkedIn while other channels are active, building recognition and trust before a direct conversation takes place. Often the nudge that converts a warm prospect into a meeting.
Both sides of the funnel, fully managed
We handle every inbound and outbound channel as one integrated programme. You get a complete pipeline solution, not two separate workstreams.
Inbound channels
Google Ads
Search and display campaigns capturing buyers who are actively looking for your solution. High intent, measurable and directly tied to cost per lead.
Microsoft Ads
Reach professional buyers on Microsoft's search network using LinkedIn Profile Targeting. Access a distinct senior audience at lower CPCs than Google.
Website Visitor Tracking
Identify the companies visiting your site and feed that intelligence into outbound. Warm prospects get prioritised so every outbound call and email starts with context.
Outbound channels
Cold Calling
Targeted outbound calls to your ICP, informed by inbound intent data. Callers prioritise companies showing active buying signals so conversations are warmer and conversion rates are higher.
Email Outreach
Sequenced email campaigns timed to run alongside inbound activity. A prospect who clicks your ad may receive a personalised email the same week, reinforcing the message before a call lands.
LinkedIn Outreach
Connection requests and messages to decision-makers at your target accounts. LinkedIn builds name recognition and trust in parallel with email and calling, shortening the path to a booked meeting.
From first impression to booked meeting
We manage every stage of the B2B buyer journey. Inbound creates awareness and captures intent. Outbound converts that intent into qualified conversations.
They discover you
Your Google or Microsoft Ad appears when they search. Your brand becomes visible at exactly the right moment.
They research you
They visit your site. We identify the company and add them to outbound priority lists. Warm, not cold.
We reach out
Telemarketing campaigns land with context. The prospect already knows your name.
Meeting booked
A qualified, pre-screened meeting lands in your sales diary. The pipeline created by both channels combined.
Who this works best for
Inbound and outbound works for B2B businesses that want a complete demand generation programme rather than running individual channels in isolation.
What you get
One partner managing both sides of the funnel, one strategy, and one monthly report covering every channel and every lead generated.